downtown fresno

November ArtHop Loteria Series By Enrique Meza

November 2, 2017 @ 5:30 PM – 9:00 PM
Jeffrey Scott Agency
1544 Fulton St. Fresno
CA 93721
November ArtHop Loteria Series By Enrique Meza @ Jeffrey Scott Agency

Lotería is a traditional Mexican bingo game with each square represented not only by a number, but more importantly by a striking illustration: some silly, some risqué and others a bit controversial. El Corazón!…La Sirena!…El Sapo!…

Growing up in a Mexican household meant playing Lotería during family gatherings and especially during the holidays. The transportation of time is what this series is about, reconnecting to those childhood memories and reimagining them in a modern way.

Enrique Meza of Meza Films runs a modern digital visual strategy, media planning and production company built for the now and located in the heart of Downtown Fresno. This is a sample of the type of work Enrique loves to create: visually striking and immediately relatable. The use of hands in the images stems from his love for connection, and the love for something tangible: touch, desire, want. It’s what being human is about.

Stop by and discover/share the 54 unique 24”x36” interpretations of Lotería.#LoteriaSeries