downtown fresno

Event Production Crash Course w/ Ome Lopez

October 1, 2017 @ 10:00 AM – 4:00 PM
1918 Fresno St. Fresno
Ca 93721

Sunday October 1st

Facilitated by: Ome Quetzal Lopez

10am – 4pm
At Fres.Co – 1918 Fresno St. (by Crest Theater)
No Fee just follow through / no Age limit

Limited Capacity (25 seats)
MUST Reserve your spot / Call Ome at 415.717.0523
or email: or 
Since 2013, Dulce UpFront has produced over 50 multi-media arts events, collaborated with dozens of groups, and highlighted the talent of hundred’s of artists.

Learn the quick and dirty on how to produce your own events wether your on a shoe string budget or rollin in dough. This day-long intensive is facilitated by Ome Quetzal Lopez of Dulce UpFront.

This crash course is good for anyone interested in producing club nights, fundraisers, festivals, community events, back yard boogies and even artists needing to produce their own shows in order to be seen. If you have produced events in the past, this crash course will add more tools to your belt.

10:00am Sound System (team) Building
10:30am Who. Are. You.
10:45am Having VISIONs & Keepin’ it Movin’
11:15am DESIGN it like YOU wanna be there
11:45am PROMOTE it like it’s 1999
12:30pm FOOD break / Eat while we WERK
12:45pm People that do it with Passion (PANEL)
1:30pm BREAK – dancing
1:45pm Location. LOCATION.. Location.
2:15pm cornering PERFORMERS & locking them in
2:45pm creating the VIBE
3:15pm MONEY Making or Penny Pinching Productions
3:45pm Wrap it up
4:00pm U don’t gotta go home but U can’t stay here


a Special thank you to The California Endowment / Building Healthy Communities for the financial resources to make this happen 🙂


Your Facilitator
Ome Quetzal Lopez (DJ/Emcee/Event Producer/Change Maker) Ome has produced events for over 25 years from underground house music events to multi-cultural Festivals. Coming from an Art-Activist family background, prior to going full force in supporting the building of community through arts and culture, Ome worked tirelessly creating and implementing youth-leadership development programs. Ome is also a state-wide DJ/Emcee. Ome is a member of two event production crews, Dulce UpFront and WERQ and also serves as a consultant for organizations utilizing event production to engage community.

Find more on Ome at


Dulce UpFront
Dulce UpFront produces multi-generational, multimedia arts & culture events. We work in collaboration with event producers, organizations, businesses, institutions, touring artists from throughout the nation. Annually our events provide space for over a hundred performers reaching thousands of participants of varying ages and cultural backgrounds. Our aim has been to create visually rich multimedia events that celebrate life through culture while at the same time highlighting social/political issues. Intentionally making these issues digestible are key in gaining a broader community understanding.